My Role
Lead Brand Designer & Creative Brand Strategist
Design Agency
AK Creation
Capabilities
Brand Activation, Brand Experience Design, Brand Expression, Branding Identity Design, Design Direction, Design Systems, Strategic Branding & Strategic Design.
Industry Sector
Manufacturing & Industrials
The Brief
Re-Branding a Leading Construction and Developments Company.
JJW Contractors are regarded as one of the leading contractors for complex construction in Central London and the UK. An innovative and dynamic developer with vast and varied experience in both the residential and commercial construction sectors, working within complex urban settings both new and old transforming environments.
The Solution
A brand new differentiated branding identity system. A bold and vibrant own-able brand Monogram has provided an array of aesthetical branding identity assets which safeguard a clear, unified and consistent brand roll out across a variety of brand touch-points (mediums), intuitively communicating the brands businesses market sector positioning and its internal brand services.
The Monograms simple geometric formation, sufficiently visually exhibits the brands professionalism and knowledge-ability to its clientele within its market sector through the brands distinguished craft aesthetic.
Brand Mark Primary
Brand Monogram
Website Landing Page
Showroom Marketing
External Site Hoarding (OOH Design)
Tote Bag
Industrial Safety Helmet
T-Shirt Apparel
