I am a Mid-Weight Designer & Creative Brand Strategist motivated by the imaginative application of artistry, human insight, and technology to craft, define and deliver emotive brand and user experiences. Accelerated through a multidisciplinary approach which utilises efficiently, strategic insight and design to craft effective compelling visual communication for an agile world through design effectivity.
I have the ability to implement a combination of strategic, conceptual and design aesthetical craft skills to a creative brief. I am adaptable to the ever-evolving requirements of both projects and client activity level. I embrace new experiences and exploration of alternative avenues for creative problem solving. I strive to deliver strategically advanced design thinking and analytical knowledge through research, to evolve and execute the strategic conception and design of forward thinking ideas, for complex design focused challenges. I have significant industry experience within agency design teams, working on branding identity design, strategic branding, design systems and design direction with additional skills in digital, experience and motion graphic design.
I aspire to bring exceptional creative thinking and design craft execution, to a collaborative and dynamic team environment. Evolving immersive and adaptive design experiences, which are, usable, useful, captivating and meaningful to an audience's need, through memorable narratives that build emotional resonance. Developing and accelerating proficient user-centred creative projects from the brief through to the end user, embracing and breaking the boundaries of creative challenges along the way, delivered through exceptional creative thought, and design craft output.
Skills: Art Direction, Brand Activation, Brand Experience Design, Brand Expression, Brand Management, Branding Identity Design, Content Creation, Creative Direction, Creative Strategy, Design Direction, Design Systems, Strategic Branding & Strategic Design.
Industry Sector Experience
Arts, Design & Culture, Financial Services, Manufacturing & Industrials, Not-for-Profit, Real Estate & Sport.
Design Studio Experience
AK Creation: Art Direction, Brand Activation, Brand Experience Design, Brand Expression, Brand Management, Branding Identity Design, Content Creation, Creative Direction, Creative Strategy, Design Direction, Design Systems, Strategic Branding & Strategic Design.
Barclays (Financial Services Design Team): Brand Experience Design, Brand Expression, Creative Direction, Creative Strategy, Design Direction, Design Systems, Product Design, Service Design, Strategic Design, User Experience Design & User Interface Design.
Landor & Fitch (WPP): Brand Experience Design, Brand Expression, Creative Direction, Creative Strategy, Design Direction, Interaction Design Strategy & Strategic Design.
Education
Ravensbourne University London: BA (Hons) Motion Graphics
Ravensbourne University London: Foundation Diploma in Art & Design, Graphic Design
Professional Certificates
Landor & Fitch (Landor): Next Gen Brand Transformers 2023
Landor & Fitch (Landor): Next Gen Brand Transformers 2022
The Royal College of Art (The RCA): Ethical Practices to Guide Innovation
Organisations
Design Research Society: The Design Research Society (DRS) is a learned society committed to promoting and developing design research.
The Design Community Hub: The Design Community Hub is a cross-industry initiative, created to support talent across the design world.
Design Practice Interests
Interdisciplinary Design Practices (Cross-Cultural Design Innovation Collaboration) in The Healthcare & Design Practice Fields: Clinical Design Collaboration. Human Centred Design, Design Innovation & Disruptive Technology, Design Led Innovation In Healthcare.
The Circular Design Economy: Design For Planet.